Fair question. Underneath, they're the same job: making something complicated work in public. When it breaks, everyone sees it, and somebody is already waiting on you.
Events, still. Everything happens in the right order, in front of people, or not at all.
Brands. Why people notice you, buy, come back, and tell a friend.
My own company. Product, staff, margin, and every consequence.
Getting systems to talk to each other, and to the people using them.
AI that helps, without handing over the decisions that matter.
I trace a real enquiry from the first message to the money, and mark every point where it waits on somebody. The org chart tells you who reports to whom. The trace tells you where people fall out.
How often it happens, and what it's worth. Without a number you get a debate about opinions; with one you get an order of operations.
Every step gets a person and a definition of done. This is the part everyone skips, and it is the reason most automation projects quietly fail.
Answering, routing, reminding, following up — machine work. Money, contracts, anything live, and anything the system isn't sure about — yours.
A tool isn't a system.
If no person owns the step today, automating it just makes the confusion faster.
You should be able to ask why the system did something and get an answer you understand.
Demos run on the happy path. Your business runs on the exceptions.
Buying software adds a place things get lost until somebody connects it to the rest.
Write me four lines about what's breaking. I read everything myself, usually the same day. If I'm not the right person, I'll say so and point you at someone who is.
Tell me what's breaking