The Revenue Leak Audit

You're not losing customers loudly.
You're losing them in the gaps.

Twelve questions about how inquiries actually move through your business. At the end you get a number: roughly what those gaps cost you in a year.

Answer the twelve and I'll show you the number. I ask for an email at the end because the full breakdown — what each leak costs on its own and the order to fix them in — goes to your inbox where you can forward it to whoever needs to see it. Your result appears on screen the moment you enter it.

First, three numbers.

Estimates are fine. The arithmetic is shown at the end, so you can correct any of these and watch the answer move.

Inquiries a month Calls, forms, DMs, walk-ins — anyone who raises a hand

What a customer is worth First-year revenue, on average

Close rate Of good inquiries, % that become customers

Now the twelve.

Answer honestly rather than aspirationally. Nobody sees this but you.

Your audit is ready

$•••,•••is what your answers say these gaps cost you in a year

— of twelve areas
are leaking

— is your biggest one

Your result

$0is roughly what these gaps cost you in a year

How that number was built

Inquiries a year	—
Share reaching you and going nowhere, from your answers	—
Of those, the share that would have bought	—
Value of one customer	—
Annual leak	—

This is an estimate built from your own figures and my assumptions about what each gap costs. It is not a forecast, and I'd rather you treat it as a reason to look than as a fact.

Where it's going

The breakdown is on its way.

It lands in a minute or two and goes further than this page does — what each leak you flagged costs on its own, the order to fix them in, the two you can close yourself this month without buying anything, and the one that usually needs help.

If it hasn't arrived in ten minutes, check spam, then write to me at connect@micaelabrown.com and I'll send it by hand.

Micaela Brown